LG is Working on Rollable Smartphones, Not Foldable
Folding smartphones are in fashion today and all manufacturers are trying to fit into this trend. However, if you believe the new applications for trademarks, LG wants to jump through this stage of development of smartphones and go directly to the next level by launching mobile devices with a collapsible display.
This step is not surprising, given that the company had previously shown a television with a roll-up screen. The company, of course, has the technology to reduce it and fit into the size of a mobile device.
On April 10, the company filed an application for ten trademarks with the European Union’s Intellectual Property Office (EUIPO), and all applications speak of a roll-up device. Earlier this year, it was reported that LG was preparing both a folding and a folding phone, and this rumor was confirmed by the technical director and president of LG Electronics.
According to the filings, LG also has different names in mind for its rollable phone technology, including Bi-Roll, Dual Roll, E Roll, and Rotolo. All the ten trademarks seemingly refer to smartphones, as they mention words such as smartphones, a display for smartphones, batteries for mobile telecommunications equipment, and cameras for smartphones.
At the start of this year, Tom’s Guide announced that LG Electronics is actually developing a rollable phone. This information was disclosed by IP Park, CTO, and president of LG Electronics, in an interview during CES 2019. LG is working on both a foldable and a rollable phone, the chief executive said.
Earlier this month, LetsGoDigital was able to retrieve a number of product photos showing an LG foldable phone with a flexible screen, which is located in the test laboratory. Chances are that we will hear more about this device later in the year.
It is still unknown what LG’s roll-up phone will look like. At the end of last year, a patent was published for an LG smartphone with a roll-up display. This device had a narrow housing on either side of the roll-up screen, which also served as a grip. A year earlier, the company also patented a mobile device with a retractable display.